“Having worked alongside Yasmin in her capacity as General Manager of New Zealand Fashion Week I can attest to her vision, creativity and drive. She re-imagined Fashion Week into a brave, bold, inclusive and hugely celebratory event. She leads with compassion, generosity and brilliance and the strength of her relationships with her team, designers, sponsors, stakeholders and crew was evident at all times.

She’s smart, accessible, collaborative and driven all whilst calmly steering the ship. She’s focussed on amazing outcomes for all of the partners, is a rare combination of someone who has true vision whilst still caring about all of the details and I couldn’t rate her more highly.”

Nikki Streater, GM Satellite Media

Yasmin is an outstanding professional in every sense; an inspiring leader, and an incredibly hard worker, who genuinely cares about the work that she produces, and the people she works with. While working together on NZ Fashion Week 2023, I was consistently impressed by her creativity, combined with her ability to run an incredibly comprehensive event with many moving parts, as well as her positive and considerate approach to the many challenges on her plate. Her ability to problem solve, meet immovable deadlines, and collaborate with an enormous variety of stakeholders all made a significant impact on the success of the event. Not only does she bring a high level of expertise, but she also fosters a positive and supportive team environment. It was a pleasure to collaborate with Yasmin, and not only do I hope we can work together again in the future, I would also highly recommend her for any other projects.

Diana Marshall, Director & Co-Founder Tailored Studio

"As the Founder and former Managing Director of New Zealand Fashion Week, I have had the pleasure of knowing Yasmin Farry for nearly 30 years. During this time, Yasmin has served as a key in-house Show Producer, contributing significantly to the success and evolution of our event.

Yasmin joined us in 2001, at a time when major show production was still in its formative stages in New Zealand. Her extensive experience made her one of the few accomplished producers in the country, and she played a pivotal role in shaping the production side of New Zealand Fashion Week from 2001 to 2016, as the event grew, evolved, and adapted each year.

In her role, Yasmin consistently demonstrated exceptional skills in coordinating with multiple designers, business managers, and other personnel. Her responsibilities required her to remain composed and effective under pressure, manage creative personalities with both tact and pragmatism, and ensure the smooth running of the show side of the event. Yasmin's dedication to achieving the best results for each designer was evident in her polished, on-time show productions."

Dame Pieter Stewart DNZM

“Yasmin did an outstanding job and the launch was a huge success. Yasmin has an incredibly strong work ethic, she is professional and calm when needed and her insight and management of the critical path led to a successful season that was delivered under budget and very well received. She is well respected in the industry and is known for her calm approach, instinctive problem solving, energy and her ability to work with many diverse personalities.”

Shona McCullagh, MNZM, NZ Arts Laureate

“We often had several events and elements running simultaneously that needed precision timing, throughout which Yasmin kept a calm demeanour and instilled the team with the confidence to deliver outstanding events for designers, restaurateurs and guests. Yasmin has a high level of integrity as well as great communication and budgeting skills. Her transparency on any issue that arose was also immediate.”

Sara Hull, Britomart Group

“Yasmin’s reputation and affable personality is best reflected in her impeccable networks and sustainable relationships based on trust and respect. As with the Living Room programme, Yasmin can call upon her network in time of crisis or when back-up is needed, and still come out on top without anyone noticing as much as a glitch.”

Ana Ivanovic-Tongue, Head of Delivery AcademyEX (former Head of Public Art, Auckland Council)

"Yasmin is an authentic and skilled leader with a calm style that ensures there is an overarching sense of fairness and consideration to all of her decisions. Her communication is clear and always positive & constructive - no matter the topic. Attention to detail, and an ability to stay centred on the integrity of an event, is at the heart of everything Yasmin does. She is a strong asset to any team."

Stacey Henderson, Global Production Partners